“We’ll just build it ourselves - how hard can it be?”
Famous last words that have cost companies millions in budget overruns and maintenance nightmares. The build vs. buy debate isn’t about upfront costs - it’s about the hidden realities that surface when your “simple” solution needs constant updates and competitors race ahead with market-tested alternatives.
The plot twist? The smartest companies aren’t choosing build or buy. They’re mastering a strategic combination - buying solid foundations and building targeted differentiation on top
In this session, Jacquie Kenney and Sneha Iyer from Observe.AI, with Liz Miller from Constellation Research, will reveal:
- Why build vs. buy is the wrong question to ask
- Hidden cost multipliers that turn “cheap” builds into budget disasters
- How market leaders combine both approaches to accelerate impact
- A decision framework that scales with growth
