AI agents turn conversations
into actionable insights

Powered by AI agents, Observe.AI provides a simple chat interface and out-of-the-box(OOTB) reports for any business user to access the true voice of the customer (VoC)—getting answers about churn, product issues, and sales performance in a matter of minutes.

Why it Matters

Insights that move at the speed of your customer's voices

Insights are no longer just a bunch of customer support metrics on a small sample of survey data. GenAI has enabled users—from customer experience professionals to contact center leaders—to capture, enrich, and interact with all conversations, voice or digital. Observe.AI insights (powered by AI agents) finally give businesses the ability to immediately understand what is going on with their customers. With a framework to continuously invest, test, deploy, and iterate on the latest AI models and technologies, business users can now:

"Tell me what I don't know"

Automatically spot emerging trends and pinpoint issues from real conversations proactively before they negatively affect your bottom line of your products and services.

Get answers,
fast

Simply type questions like 'Why are customers churning?' and get instant, actionable insights from customer data. Any team member can get the answers they need in minutes—no training required.

VoC from all conversations

Get insights from 100% of customer conversations—including voice, chat, SMS, email, and more—that have been enriched with Observe.AI's conversation intelligence.

No manual configurations

No heavy configuration. No professional services required. Use natural language to build out classifications, enrichments, and reports without needing an advanced insights degree.

What You Get

A smarter, faster approach to insights and VoC

AskObserve

Ask your questions in natural language. Get instant, evidence-backed answers.

  • Get insights from structured metrics (like QA scores, metadata, KPIs) and transcripts all in one unified view. No dashboards to build, no reports to configure, no technical expertise required.

  • Use AI agents to scan every customer conversation to uncover trends, pinpoint root causes, and surface hidden insights—in minutes, not days.

  • Consume and share textual summaries, quantified insights, and visuals—making insights understandable and collaborative to drive decisions.

Explore AskObserve

AI Studio

Enrich your conversations.
No coding.

  • Leverage GenAI prompts within our intuitive UI to quickly summarize, categorize, and extract crucial business insights from conversations in minutes.

  • Pick the LLM that works best for your use case —whether it is Observe.AI’s optimized model, a generic third-party, or your own homegrown model.

  • Maintain control, trust, and transparency by prompting, reviewing, calibrating, and iterating on results to achieve optimal accuracy.

Explore more about enrichments

VoC reporting

Drive VoC insights closer to CX impact.

  • Out-of-the-box voice of customer (VoC) dashboards that surface insights with GenAI-powered sentiment, contact reasons, and intent.

  • Co-occurrence reporting to pinpoint customer needs and areas to improve customer experience.

  • Customizable performance dashboards that deliver actionable insights to improve CX and key operational metrics like AHT, resolution rate, and CSAT.

conversation intelligence

Insights on 100% of conversations. Enriched with AI.

  • Analyze 100% of all your customer interactions across all channels, including voice, chat, SMS, email, and more.

  • Get 95% transcription accuracy with self-service controls to tune further.

  • Use GenAI to classify sentiment, capture intents, assign contact reasons, and extract information from every conversation.

Explore Conversation Intelligence

AskObserve

Ask your questions in natural language. Get instant, evidence-backed answers.

  • Get insights from structured metrics (like QA scores, metadata, KPIs) and transcripts — all in one unified view. No dashboards to build, no reports to configure, no technical expertise required.

  • Use AI Agents to scan every customer conversation to uncover trends, pinpoint root causes, and surface hidden insights - in minutes, not days.

  • Consume and share textual summaries, quantified insights, and visuals - making insights understandable and collaborative to drive decisions.

Explore AskObserve

AI Studio

AI Enrich Your Conversations. No Coding Required.

  • Leverage Gen AI prompts within our intuitive UI to quickly summarize, categorize, and extract crucial business insights from conversations in minutes.

  • Pick the LLM that works best for your use case - whether it is Observe.AI’s optimized model, generic third-party, or your own home grown model.

  • Maintain control, trust and transparency by prompting, reviewing, calibrating and iterating on results to achieve optimal accuracy.

Explore more about enrichments

VoC reporting

Drive VoC insights closer to CX impact.

  • Out-of-the-box Voice of Customer (VoC) dashboards that surface insights with Gen-AI powered sentiment, contact reasons, and intent.

  • Co-occurrence reporting to pinpoint customer needs and areas to improve customer experience.

  • Customizable performance dashboards that deliver actionable insights to improve CX and key operational metrics like AHT, Resolution Rate, and CSAT.

conversation intelligence

Insights on 100% of conversations. Enriched with AI.

  • Analyze 100% of all your customer interactions across all channels including voice, chat, SMS, email, and more.

  • Get 95% transcription accuracy with self-service controls to tune further.

  • Use Gen AI to classify sentiment, capture intents, assign contact reasons, and extract information from every conversation.

Explore Conversation Intelligence

Sentiment Analysis

Leverage GenAI powered sentiment signals—tagged at every turn and the entire conversation—to uncover how customers truly feel about your products and services.

  • Track how customer and agent emotions change during a conversation and reveal what triggered shifts in sentiment.

  • Tie sentiment with specific events and outcome data during conversations to find the root cause of issues.

Example: CX leaders can now calculate CSAT and NPS scores across 100% of their customer contacts versus relying on the small data sample from 5% survey response rates.

L1/L2/L3 Contact Reasons

Utilize GenAI models to transform difficult-to-decipher conversations into easy-to-understand reasons why customers are reaching out and what’s impacting customer experience.

  • Bring your pre-defined taxonomy or use Observe.AI’s intelligence to tell you what’s driving outcomes, systemic issues, and opportunities for innovation.

  • Modify your contact reason categorizations using a simple drag and drop UI to fit the classifications of your business.

Example: Sales leaders can understand (L1) sales are not converting, (L2) due to the price being too high, (L3) caused by a recent tax that was introduced. They should consider offering free shipping to alleviate consumer costs.

GenAI Moments

Write in plain English (or other languages) how you would like the AI agent to identify specific topics and events from conversations.

  • Decipher if specific topics and events occurred during conversations, especially those that are highly subjective or conversational in nature.

  • Answer complex business questions with consistency and transparency using model reasoning versus NLU/NLP-based approaches.

Example: CX and sales leaders can answer questions like: Did the agent personalize the offer using rapport-building?  They can then aggregate insights to direct precise coaching for the agent, as well as review the offers they gave to customers.

Entity Extraction

Ensure specific information is captured from conversations using GenAI to store, analyze, and trigger workflows using our OOTB integrations.

  • Create natural language prompts to extract specific information from conversations, such as refund amount, names of providers, or products mentioned.

  • Merge entities with contact reasons and sentiment to zero in on potential root causes for churn, customer complaints, and specific product line issues.

Example: Analyze customer interactions to quantify the total credit issued due to delayed deliveries. Use this data to understand the financial impact and implement process improvements to minimize delivery delays.

Observe.AI logo
"GenAI Insights is helping us unlock a new level of visibility into our customer conversations. We’re no longer limited to manual reviews or partial samples—instead, we’re surfacing patterns across millions of interactions to proactively spot issues via AskObserve, optimize workflows, and guide decision making. It’s accelerating our ability to serve both customers and partners with greater precision and speed."
Ryan Moore
VP, Customer Operations

Who it’s for

QA and CX Leaders
  • Coaching with context, not guesses

  • Track compliance, behaviors, and outcomes at scale

  • Prove impact across your team

Product and Marketing Teams
  • Discover what frustrates users, and why

  • Identify feature gaps, churn signals, and messaging breakdowns

  • Prioritize roadmaps with real customer insight

Business Operations
  • Understand what is driving costs, delays, and inefficiencies

  • Monitor workflows across agents, systems, and channels

  • Get the “why” behind metrics you’ve always tracked

Ready to see what you’ve been missing?

Let’s turn your conversations into your next competitive advantage.