“We’ll just build it ourselves - how hard can it be?”

Famous last words that have cost companies millions in budget overruns and maintenance nightmares. The build vs. buy debate isn’t about upfront costs - it’s about the hidden realities that surface when your “simple” solution needs constant updates and competitors race ahead with market-tested alternatives.

The plot twist? The smartest companies aren’t choosing build or buy. They’re mastering a strategic combination - buying solid foundations and building targeted differentiation on top

In this session, Jacquie Kenney and Sneha Iyer from Observe.ai, with Liz Miller from Constellation Research, will reveal:

You’ll leave with: A practical playbook for making technology decisions that drive real business impact, not just feature checklists.

Because when speed matters more than perfection, the question isn’t whether to build or buy - it’s how to build your competitive moat faster than everyone else.