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Observe.AI expands its leadership team with key VP hires in finance, demand generation

Subhash Tibrewal and Brandee Sanders bring fresh expertise and leadership to fuel Observe.AI’s continued growth

April 26, 2022
Press Release

SAN FRANCISCO -- April 26, 2022 -- Observe.AI, an Intelligent Workforce Platform that transforms contact centers through AI, today announced two new leadership team members to guide and support the company’s next phase of growth: Subhash Tibrewal as Vice President of Finance and Brandee Sanders as Vice President of Demand Generation.


Tibrewal and Sanders join the Observe.AI team on the heels of a record fiscal year of growth and momentum, which includes the company raising $125 million in the largest-ever Series C round for contact center AI, led by Softbank Vision Fund 2.


Subhash Tibrewal, Vice President of Finance

Tibrewal brings over 20 years of experience in finance, accounting, strategy, and operations. Most recently, Tibrewal served as Head of Finance for cloud video conferencing platform BlueJeans by Verizon, where he was instrumental in scaling the company from 0 to $100 million+ ARR and in driving the company’s nearly $500 million sale to Verizon. Tibrewal is a Chartered Accountant in India and CPA in the US, and began his career at Chemtex International in Bangalore before taking on roles at SAB Miller and Aditya Birla Fashion Retail Limited.


“Observe.AI is at the center of contact center transformation and on one of the most compelling trajectories I’ve witnessed in an AI company, with a distinctive vision, executional prowess, and unprecedented market opportunity. I look forward to working with Swapnil and this incredible team to help drive Observe.AI forward and create long-term value for the company, our customers and investors, and the contact center industry at large,” said Tibrewal.


Brandee Sanders, Vice President of Demand Generation

Sanders is an award-winning marketing technologist with a background in leading teams in high-growth environments from startup through IPO. Her experience includes accelerating revenue growth with fintech company BlackLine to a successful IPO, developing omnichannel go-to-market demand generation strategies, and leading cross-partner collaborations alongside companies such as Sony Music, Etsy, Gartner, G2, Sirius Decisions, Nasdaq, and Inc. 


“Delivering world-class customer experiences is central to any company that cares about growing brand loyalty and retaining customers. What attracted me to Observe.AI is the company’s transformative vision to help contact centers everywhere improve customer experience with best-in-class technology. The opportunity ahead of us is tremendous—and I'm thrilled to be part of the go-to-market leadership as we take on this exciting next chapter,” said Sanders.


Observe.AI Co-Founder and CEO, Swapnil Jain, welcomed the new appointments:

“Subhash brings an exceptional balance of strategy and operational management expertise to his role, making him the ideal partner to drive growth for our category-defining product. Brandee’s experience in high-impact demand generation will accelerate our customer acquisition and help us achieve greater efficiency and scale.


“What’s more, both Subhash and Brandee are exemplary humans committed to serving their teams and the company, which is very much in line with our people-first ethos at Observe.AI. I have no doubt they will play critical roles in helping us shape the future of AI-empowered contact centers and the Intelligent Workforce.”



As part of its continued expansion, Observe.AI is actively hiring for roles across functions, including engineering and machine learning, product, sales, customer success, and marketing. To learn more about Observe.AI and exciting career opportunities at the company, please visit www.observe.ai/careers



About Observe.AI  

Observe.AI is an Intelligent Workforce Platform that transforms contact centers by embedding AI into customer conversations, optimizing agent performance, and automating repeatable processes that drive revenue and retention. With Observe.AI, contact centers can surface intelligence across every interaction, giving employees highly accurate, actionable feedback using baked-in coaching and evaluation workflows, and improve key business metrics across every customer touchpoint.


Observe.AI is trusted by hundreds of customers and partners, including Pearson, 23andMe, Accolade, Group 1 Automotive, and Public Storage. Backed by Softbank Vision Fund 2, Zoom, Menlo Ventures, Scale Ventures and Nexus Ventures, Observe.AI is headquartered in San Francisco with an office in Bangalore, India. For more information, visit www.observe.ai.


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