This Privacy Policy explains how Observe.AI, Inc. ("Observe.AI," "we," "us," or "our") collects, uses, and discloses personal information, and how you can exercise your privacy rights.
This Privacy Policy applies to personal information we collect through our website https://www.observe.ai, marketing, sales, events, customer support, platform user accounts, and recruiting, whether online or offline offerings. In this policy we refer to all of these together as our "Services."
Customer Data. This Privacy Policy does not apply to the personal information we process on behalf of our customers through their use of our Services ("Customer Data"). Our customers decide why and how that information is processed; we act only on their documented instructions, as their service provider and processor. Our customers' own privacy policies govern their collection and use of Customer Data, and our obligations are set out in our contracts with them, including our Data Processing Addendum - not in this Privacy Policy. If your personal information is included in Customer Data, please direct questions or requests to the relevant customer. We will assist our customers in responding to those requests as required by our agreements and applicable law.
The personal information we collect depends on how you interact with us. We collect information you provide to us, information collected automatically, and information from other sources.
Information you provide to us
Personal Information collected automatically
When you use our website, we and our partners automatically collect information such as your IP address, device and browser type, cookie and other online identifiers, approximate location (derived from your IP address), referring URLs, pages viewed, links clicked, and how long you spend on pages. Some of this information is collected through cookies and similar technologies (see Section 3).
Information from other sources
We may receive business contact information (such as your name, company, job title, and work email) from data providers, event organizers and co-sponsors, business partners, social media platforms, and public sources. We use this information to identify potential customers and to keep our records accurate.
Sensitive information. We do not intend to collect sensitive personal information (such as health data, biometric data, or information about racial or ethnic origin, religious beliefs, or sexual orientation) through the Services. Please do not submit this type of information through our website or services.
We and third parties that provide functionality, analytics, or advertising on our website use cookies, pixel tags (web beacons), local storage, and similar technologies ("Technologies"). Cookies are small files placed on your device that let a website recognize your browser. Pixel tags are small pieces of code that record, for example, that a page was visited, an ad was clicked, or an email was opened. Some Technologies are set by us (first-party) and some by our partners (third-party). Some expire when you close your browser (session) and others remain until they expire or you delete them (persistent).
We use Technologies for these purposes:
Your choices. The cookies set for you, and your choices, depend on where you are. You can manage your preferences through our cookie banner anytime, or change your settings at any time under "Cookie Preferences" in our website footer; withdrawing consent stops future use but does not undo earlier processing.
Global Privacy Control. We honor the Global Privacy Control ("GPC") signal (globalprivacycontrol.org) as an opt-out of targeted advertising and the sale or sharing of personal information. It applies to the browser that sends it; if we can link the signal to an account or other information we hold about you, we apply it to that too. You may need to set it again on a new browser or after clearing cookies. We do not respond to "Do Not Track" signals, because there is no agreed standard for them.
We use your personal information to:
We may also create de-identified or aggregated information that can no longer reasonably identify you, and use it for any lawful purpose. We will not attempt to re-identify such information and have implemented technical safeguards and business processes designed to prevent re-identification and inadvertent release of de-identified information.
We do not use personal data collected under this Privacy Policy to train large language models or other artificial intelligence models.
We do not make decisions about you based solely on automated processing that produce legal or similarly significant effects.
Where we need information to enter into or perform a contract with you, we will tell you at the time and explain what happens if you do not provide it. Everything else is voluntary.
We may disclose personal information to:
We do not sell personal information for money. Some disclosures to advertising and analytics partners may be considered a "sale" or "sharing" under certain US state laws (see Section 7).
Marketing communications. You can unsubscribe from marketing emails at any time using the link in the email, or by contacting us. We may still send you non-marketing messages, such as service, billing, or policy updates.
Your rights. Depending on where you live, you may have the right to:
These rights are subject to exceptions under applicable law. For example, we may keep information needed to comply with a legal obligation or to establish, exercise, or defend legal claims. We will not discriminate against you for exercising your rights.
How to exercise your rights. Email us at dpo@observe.ai or use our online privacy request form. To opt out of "sales," "sharing," or targeted advertising, use the “Preferences” link in our website footer, adjust your Cookie Preferences, or enable GPC in your browser. Please tell us which right you want to exercise and where you live.
We will take reasonable steps to verify your identity before acting on a request, such as matching information you provide with information we hold. We use verification information only for that purpose. You may use an authorized agent to make a request on your behalf where permitted by law. We may ask the agent for proof of authorization and may ask you to verify your identity directly.
This section applies to residents of California and other US states with comprehensive privacy laws. It serves as our notice at collection under the California Consumer Privacy Act, as amended ("CCPA").
Personal information collected and disclosed in the past 12 months
| Category | Examples | Disclosed for a business purpose to | "Sold" or "shared" with |
|---|---|---|---|
| Identifiers | Name, email address, IP address, cookie and online identifiers | Service providers, affiliates, business partners | Advertising and analytics partners |
| Customer records (Cal. Civ. Code § 1798.80(e)) | Name, phone number, billing details | Service providers, affiliates | Not sold or shared |
| Commercial information | Products purchased or considered | Service providers, affiliates | Not sold or shared |
| Internet or network activity | Pages viewed, links clicked, browser and device information | Service providers, affiliates | Advertising and analytics partners |
| Geolocation data | Approximate location derived from IP address | Service providers, affiliates | Advertising and analytics partners |
| Audio and electronic information | Recordings and transcripts of interactions with our AI demo agents | Service providers | Not sold or shared |
| Professional information | Company, job title, business contact details | Service providers, affiliates, business partners | Advertising and analytics partners |
| Inferences | Interests derived from website activity | Service providers, affiliates | Advertising and analytics partners |
| Sensitive personal information | Account login credentials for customer portals | Service providers | Not sold or shared |
We collect these categories from the sources described in Section 2 – Personal Information We Collect, for the purposes described in Section 4 - How We Use Your Personal Information, and disclose them as described in Section 5 - How We Disclose Your Personal Information. We keep them for the periods described in Section 9 - Retention.
Sale and sharing. We "sell" or "share" personal information (as those terms are defined by the CCPA and similar laws) only by allowing advertising and analytics partners to collect information through Technologies on our website for targeted advertising. You can opt out as described in Section 6 - Your Privacy Choices and Rights. We do not knowingly sell or share the personal information of consumers under 16 years of age (the age threshold set by the CCPA for opt-in consent to sales and sharing).
Sensitive personal information. We use and disclose sensitive personal information only for purposes permitted by the CCPA without a right to limit, such as providing the Services and maintaining security. We do not use it to infer characteristics about you.
Financial incentives. We do not offer financial incentives in exchange for personal information.
This section applies if the EU General Data Protection Regulation ("GDPR"), the UK GDPR, or the Swiss Federal Act on Data Protection applies to our processing of your personal information.
Controller. Observe.AI, Inc. is the controller of the personal information described in this Privacy Policy. Our contact details are in Section 14 - Contact Us.
Lawful bases. We rely on the following lawful bases:
| Purpose | Lawful basis |
|---|---|
| Responding to inquiries, providing support, and managing customer accounts and billing | Performance of a contract, or steps at your request before entering into one; legitimate interests in managing business relationships |
| Operating, securing, and improving the website and Services | Legitimate interests in running a secure, effective website and business |
| Analytics, marketing and advertising Technologies | Consent |
| Marketing emails | Consent where required; otherwise legitimate interests in promoting our services to business contacts |
| Prospecting using business contact information from other sources | Legitimate interests in promoting our services to businesses |
| Recording AI demo agent interactions | Consent |
| Legal, tax, and accounting obligations | Compliance with a legal obligation |
| Protecting our rights and handling corporate transactions | Legitimate interests |
You may contact us for more information on the legitimate interests balancing tests we have carried out. You are not required to provide personal information to us, but if you do not, we may be unable to respond to your request or provide the Services.
International transfers. We are based in the United States and may transfer your personal information to the US and other countries where we, our affiliates, or our service providers operate. These countries may not have the same data protection laws as your country. Where required, we protect these transfers with appropriate safeguards, such as the European Commission's Standard Contractual Clauses and the UK International Data Transfer Addendum. You may request a copy of the relevant safeguards by contacting us.
We keep personal information for as long as needed for the purposes described in this Privacy Policy, including to maintain our business relationship with you, comply with legal, tax, and accounting obligations, resolve disputes, and enforce our agreements. To set retention periods, we consider the amount, nature, and sensitivity of the information, the risk of harm from unauthorized use, the purposes of processing, and legal requirements. When we no longer need personal information, we delete or de-identify it.
We use reasonable technical and organizational measures designed to protect personal information against unauthorized access, loss, misuse, and alteration. No method of transmission over the internet or storage is completely secure, so we cannot guarantee absolute security.
Our Services are intended for businesses and are not directed to children under 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us as described in Section 14 - Contact Us and we will delete it.
Our website may link to or embed third-party websites and services, such as social media platforms and video players. We do not control and are not responsible for their privacy practices. Please review their privacy policies.
We may update this Privacy Policy from time to time. We will post the updated version with a new "Last updated" date and, where required by law, notify you of material changes.
If you have questions about this Privacy Policy or our privacy practices, or want to exercise your rights, please contact us:
You can reach our Data Protection Officer at dpo@observe.ai
Last updated: October 19, 2026